Are you one among the many who think your work should speak for itself? Do you think it’s enough if you work hard, the quality and impact would be obvious and that you will be showered with recognitions and more opportunities at work? Then its time to pause and think! For, in addition to working hard, personal branding by the promotion of both, your work and self, with consistent reinforcement across various platforms is the way to become well known in your industry and attract more business.